SAVE THE CHILDREN USA

Reducing infant mortality rates in Africa

CREATING REAL AND LASTING CHANGE FOR CHILDREN IN NEED is the primary mission for Save The Children, an independent humanitarian aid organization. NCI traveled to Mali and Malawi to raise public awareness and financial support for the agency’s work in reducing infant mortality rates in Africa. The goal was to capture a library of compelling video, interviews and still images to be used in a broad spectrum of promotional materials – including print, the web and television.

“The fact that these guys have shot video for the major networks showed in the quality of the material they brought back,” said Mike Kiernan, STC Director of Media & Communications. “These were some challenging conditions and the footage looks great. We have produced several pieces and still have not exhausted the library of material.

“We hired them for their video work, but their still photography was an unexpected surprise. The images were powerful and helped us tell the story of how our programs are helping people in need. Right now those images anchor stories on our website, are used on web news releases and are featured on the covers of our last two major publications.

“But perhaps the biggest reason I use NCI is the feedback I get from the field after they have gone. People really enjoy working with them. People feel comfortable and open up because of the respectful way they conduct themselves.”

Watch the video here: "Success Story - Kangaroo Mother Care"