FEDERAL TRANSIT ADMINISTRATION / NATIONAL RURAL TRANSIT ASSISTANCE PROGRAM (RTAP)

Getting the word out on transit training & resources

INFORMATION IS POWER, BUT ONLY IF PEOPLE KNOW WHERE TO FIND IT. RTAP needed a tool to let rural transit providers throughout the country know about the vast amount of information and training resources available to them through the program. RTAP has been around for more than 20 years and is developing several new training modules to help rural transit providers do their jobs more safely and effectively.

NCI and its affiliate Communiqué USA developed a creative concept for the video in which local transit staff already making use of the program’s materials tell their story, and in turn communicate the value of ‘Tapping Into RTAP.’

The piece connects with the audience because it features real people sharing real stories. NCI employed a visual convention involving multiple windows on the screen at one time to capitalize on the compelling statements made by interview subjects, while emphasizing a transit look and feel. This also made it possible to use the program’s new logo as a graphic element to help build the RTAP brand.